For 11 years I have been working in the broadly understood Campaign Management, both B2B and B2C.
My goal is constant development in terms of Operational Marketing competences closely co-operating
with sales. I see my career as linked closely with areas responsible for increasing company's revenues
through increasing sales effectiveness using latest trends and technologies. The development of
Campaign Management and Omnichannel constitutes a direct response to growing needs and
expectations of Customers, which in tutrn is the key to optimizing sales, maintenance and service
processes. Managing the flow and Client base between physical and online channels is the way to
limiting costs and increasing sales effectiveness. Teams which I have led over the course of the years
were responsible for creating and developing Lead Management as well as marketing campaigns,
including real time and event marketing.